TechSpeak for Entrepreneurs Masterclass
Learn to successfully manage technology teams and projects
without being technical or learning how to code
After 3 years in business, TechSpeak would have saved us close to half a million dollars in delays, development costs, and sleepless nights.
Eric Dosal, Co-Founder of BrightGauge Software
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About TechSpeak
TechSpeak is an online learning program developed by a seasoned CTO, Nelly Yusupova, where she teaches entrepreneurs the most efficient & effective way to manage development teams and projects…all based on time-tested strategies and methodologies that she uses every day, on every feature, on every project, with every developer.
Save years of expensive trial & Error
TechSpeak is a fast-paced, information filled program that will take you from apprehension and trepidation to energized and empowered. It will provide you with a roadmap to avoid costly technology mistakes and provide you with clarity, vision, and the ability to execute consistently on the right strategies…fast-tracking your success and save you years of expensive trial and error.
works at any stage
Whether you're a beginner or a seasoned entrepreneur with a tech team, you will be able to learn a proven roadmap to accelerate your time to market. Every improvement in your process and team communications will have a great impact on your company's efficiency, speed, and bottom line.
everything is online
All of the course materials including steaming videos, demos, PDF guides, checklists, and templates are within the online member portal so you can participate from anywhere.
11
BOOTCAMPS
1200+
GRADUATES
(from US & around the world)
100%
SATISFIED
TechSpeak is a Product Development PROCESS Based on Lean & Agile Methodologies
It's a 10-Step process developed by CTO, Nelly Yusupova, for validating, prototyping, spec'ing out, planning, estimating, budgeting, managing, launching, and scaling the development of your products so
you don't waste time building products and features that people won't use and
you don't miss the market opportunity..."because your project is taking a lot longer than it should."
If you’re a passionate tech startup entrepreneur, you’re probably all-too-familiar with the harrowing odds of starting your own business: 90% of Startups Fail. 
There’s a reason for this, and it’s shockingly simple…
Too often, entrepreneurs rush into building their business and don’t focus on implementing any processes because "they don’t have time”. But the reality is....
If you don’t have a good process, you’re LOSING TENS OF THOUSANDS OF DOLLARS because a good process allows you to see the red flags earlier and catch mistakes earlier, which MINIMIZES the damage of costly mistakes, saving you time and money.
I am CTO with 18 years experience, Tech Advisor, and creator of TechSpeak for Entrepreneurs.
Over the years, I've managed many teams and software projects of all sizes and analyzed and optimized their development processes for timely and cost efficient delivery.
I'VE SEEN IT ALL!
And I have created what I believe is the most efficient & effective way to manage development teams and projects…all based on time-tested strategies and methodologies that I use every day, on every feature, on every project, with every developer.
What If You Already Have a Technical Team And Use a Process That They Follow?
Well, I am constantly asked to come into a company to "fix the process".
Sometimes the process is just broken…other times, I find profound inefficiencies or no discernible process at all.
Even if you have good coders, oftentimes the technical teams simply don't know what they are doing... they don't know process...and they don't like process...they often just want to write code.
Don’t rely on developers to come up with a process!
Most developers are not managers or might not be familiar with the latest methodologies that you want or should be using.
They might have picked up a thing or two from whatever place they worked at before your company, but it might not be the most efficient and effective process, which means that you’re most likely losing time and money due to miscommunications and inefficiencies.
Every improvement in your process and team communications will have a great impact on your company's efficiency, speed, and bottom line.
Once you learn the TechSpeak process, you will be able to avoid the budget blowing tech mistakes that most startups make.
You Should Enroll If You:
- are an entrepreneur, founder, investor, executive, project manager, designer, and even a developer
- need to become more familiar with the latest processes of building Web and Mobile applications
- would like to learn how to outsource your development
- would like to communicate more effectively with your tech team
- are building the team and culture in your startup
- are managing technology projects and time & budget are important to you
By The End of This Program You Will Know How To
Plan Your Projects Effectively
So your tech team knows exactly what to build including prototyping, tech specs, budgeting, project management, etc.
Speak the Tech Lingo
So you can effectively communicate with your developers...saving time and money by eliminating communication breakdowns.
Manage Tech Teams & Projects Efficiently
Even if you're not technical!...and reduce miscommunications and catch red flags and mistakes earlier.
Implement Lean & Agile Practices Into Your Culture
So you can learn early, learn often, and learn cheap...and improve your product quickly through continuous iterations.
Successfully Hire The Right Tech People
Even if you're not technical...and be able to retain great talent once you find them.
Outsource and Off-Shore Development
Without getting ripped off...and save money in the process.
Deliver Projects ON TIME and ON BUDGET
So you can extend your startup capital...and don't miss the market opportunity.
Program Details
There are 10 core modules in the TechSpeak curriculum, each one corresponding to the 10 steps in the process.
I condensed complicated concepts and topics and extracted only the most relevant information that you need to understand…only the most important details…so you can move forward quickly.
And where appropriate, I will provide you with a step-by-step blueprint on how to execute the action items.
There are also worksheets, templates, and checklists to help guide you through the implementation of the process in your business.
What's Inside The TechSpeak Masterclass
Many companies invent new products and develop features that they think and hope their customers will use and pay for…and very often, they’re wrong.
After spending months building and perfecting their ideas, only a few of their customers end up using them…that’s a lot of wasted of time, money, and resources.
Before you spend a fortune executing your ideas, you should validate and refine them AS you get feedback from your potential customers
It’s not enough to have a good idea. Your idea must solve a painkiller problem.
In this training series, you’ll learn the step-by-step blueprint for how to talk to customers so you can identify Painkiller ideas and the entire framework for conducting customer development or problem interviews….including sample interview and pre-interview questions, sample emails, how to set up the interview schedule, and lots of other tips and tricks.
In module 1, you will have learned how to validate your idea in an iterative process of HYPOTHESES, TEST, LEARN, REVISE.
Now you’re ready to come up with a possible solution, by building a click-through prototype without writing any code! And then refine that solution with customers.
Prototyping is an essential step in the product development process.
Why?
Because prototypes are easier, faster, and cheaper to create than writing code and because they are easy to create, you can use them to uncover potential usability issues and to quickly test multiple solutions with your customers before you implement any specific solution.
In this training series, you’ll learn the entire step-by-step process for creating interactive prototypes, an ideation framework to help you and your team generate ideas, resources for where to find inspiration for your prototypes.
You will also learn the framework for conducting solution interviews, so you can refine your prototypes.
Once you have validated the interactive prototype, you are ready to define, build, and deploy a minimal viable version of the prototype.
The first step to help us define and build a product efficiently is to create Technical Specifications.
Lot’s of entrepreneurs ask me: can’t I just hand over a prototype to developers? Isn’t that enough?
My answer is absolutely not…that’s a recipe for disaster!
A LOT of implementation details are missing from prototypes, and if details are missing it will increase miscommunications and result in costly mistakes and time and budget overruns.
In this training series, you’ll learn the different types of technical specifications to provide your developers so they understand exactly what needs to be built and how to build it.
In module 3, you will have learned how to create Technical Specifications to reduce miscommunications with developers.
Now it’s time to pick the right technology solutions to build your MVP.
As a non-technical founder you rely on your tech people to make technology decisions and software recommendations.
But how do you know if what’s being recommended is the best choice?
The only way to know that your tech gurus are guiding you in the right direction is by becoming tech literate!
When you know the “tech jargon”, you’ll be able to
Better communicate and understand developers
Ask the right questions and understand why certain technical decisions are being made
Fully participate in the discussions and not just blindly trust your tech people
In this training series, you’ll learn a lot of tech jargon and a high level overview of lots of technology tools that will help cut the development time of your application.
In module 4, you will have learned the right tools & technologies that could be used to build the MVP.
Now, you’re going to learn how to determine a budget for the project and then how to determine what your MVP or MVF should be, based on your cost and time constraints.
When it comes to pricing and budgeting, very often entrepreneurs are at the mercy of developers.
There is a huge cost associated with not understanding the estimation process, not knowing and understanding developer’s best practices, and not having cost control mechanisms in place.
In this training series, you’ll learn all the things that affect the cost of development and how to use that information to pick and choose what to build based on your cost and time constraints.
You will also learn the process for how to break up a large project into an MVP, and an agile estimation process that you can use to estimate the cost of the MVP.
In module 5, you will have learned how to determine a budget for the project and what your MVP should be.
Now you’re going to learn how to hire A-player developers that fit into your company culture and if you decided to outsource or off-shore the development, how to ensure that you don’t lose your money.
Having a great idea is not enough.
Whether you’re looking to build an in-house team, an outsourced or off-shore development team, or any combination of that…you must be able to build a great team to execute your idea otherwise you most likely will not be successful.
In this training series, you’ll learn my 7 step hiring process that you can use to hire technical people, even as a non-technical person.
You will also learn the framework for creating a culture for your startup and tips and techniques for working with outsourced and offshore development teams.
In module 6, you will have learned how to hire A-player developers that fit into your company culture.
Now you’re ready to learn how to design your MVP.
The design & User Experience can make or break your application.
With design, your goal is to capture people’s attention and leave a positive lasting impression…and if you fail to do that, most likely people will simply pass over your products without a second thought.
In this training series, you’ll learn the entire design process, how to hire and work with designers effectively, and the best way to hand off designs to developers.
In module 7, you will have learned how to get a great design for your MVP.
Now you’re going to put it all together and learn how manage the coding of your MVP using Agile Project management.
Good project management is absolutely essential because it provides transparency throughout the project so you can detect earlier when things are headed in the wrong direction.
In this training series, you’ll learn the different agile project management processes that exist and what agile project management process I think is most appropriate for lean startups. You’ll learn all the implementation details and you can just copy the exact process or easily adjust it to your preferences and team structure.
You’ll also learn a lot of other techniques and processes to help you deploy code more efficiently.
In module 8, you will have learned how to minimize development mistakes by implementing an Agile Project Management process.
Now you’re going to learn hosting options, security, and scaling techniques so you’re prepared for growth.
The cost of downtime is huge for most businesses. Whether downtime is due to unstable server infrastructure or security breaches, in addition to the actual monetary cost, there is a cost of losing any new users who are met with an error and who probably will never come back.
At the same time, as a lean startup, you don’t want to scale too quickly to ensure that you’re not spending more than you need to.
In this training series, you’ll learn a lot of infrastructure tech jargon, again, in a language that you’ll understand.
You will also learn strategies and tactics for monitoring and anticipating growth, so you don’t waste money scaling too early, but are prepared when growth happens.
In module 9, you will have learned hosting options, security, and scaling techniques so you’re prepared for growth.
Now that you’re product is launched and is in your hands of your customers, you will learn how to test the MVP with actual users using your product.
This is where you will implement all kinds of analytics and start collecting user behavior data and you’re continuing to learn what products and features are actually being used, what features and functionalities are resonating with users and what’s not.
All of these data points will allow you to use data to confidently make improvements to your product.
Data-driven decision-making to improving your product is transformational. Instead of guessing what exact features to focus on to to get more users to use your product, you will have data that will inform you on what next functionality that you should be testing and implementing…preventing you from spending a lot of resources building the wrong things.
In this training series, you’ll learn what type of performance metrics exist and are measurable….what they mean, and the tools you can use to collect and track the metrics.
Do you know every single technology that you currently use in your business and why it was picked?
Have had your developers create accounts for you on different technology platforms?
Do you know the login information for those accounts and have it document somewhere?
Is there someone who is a little too indispensable at your company?
Where would you be if they walked off and where would you be if they got run over by the proverbial bus?
In this training series, you’ll learn the exact steps for documenting knowledge and creating systems in your company to ensure that everyone’s knowledge and perspectives are accessible to everyone else which will make your business less dependent on your employees and reduce the chances of being held “hostage”.
(Value: $149) Included with your TechSpeak tuition.
This bonus is part the Ask A CTO Coaching Program that I also sell separately.
I will be live with you every two weeks where you can ask questions and get feedback and support. I’m going to be on this journey with you.
You can ask your questions in advance and they will be all recorded if you’re not there live with me.
(Value: $194) Included with your TechSpeak tuition.
PLUS YOU'LL BE BACKED BY A RISK-FREE 90 DAY MONEY BACK GUARANTEE
At TechSpeak, you will learn a lot of new concepts, terminologies, technologies and processes.
It will certainly help you think differently and on a whole new level.
It will shift your thinking and shorten your timeline toward success.
So get ready to grow and have shifts in the way you lead, think, and work.
We’re confident that if you follow and implement every one of the 10 steps in the process, you’ll get enormous benefit from this experience. And we’re happy to back that up with our 90 day money back guarantee. See our refund policy for details.
CAN TECHSPEAK SAVE YOU $156,000?
All you have to do is ask yourself:
What will be the cost of the next mistake or miscommunication? Thousands of dollars.
What will be the cost of your next bad hire? Thousands of dollars.
What will be the cost of not being able to uncover development issues early enough and having to recode all or part of your application? Thousands of dollars.
Technology mistakes are expensive!
I've run the numbers on some very classic mistakes that I consistently see entrepreneurs make and I determined that, conservatively, you can save up to $156,000 thousand dollars....that's one hundred and fifty six thousand dollars!
Want to know if you're losing thousands of dollars to technology mistakes?
I created a framework for identifying budget blowing tech mistakes that startups make through a short quiz.
“I’m in my 3rd year of my software company, TechSpeak would have saved us close to half a million dollars in delays, development costs, and sleepless nights”
Eric Dosal
Co-Founder, BrightGauge Software
“This seminar would have saved my startup tens of thousands of dollars and more importantly 6 months had I attended it a year ago”
Frank White
COO/CFO, CollegeFrog
Our Graduates Say TechSpeak is a Must for All Entrepreneurs
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“League of Extraordinary Women” |
|
“Woman on the IT Fast Track” |
Join 1200+ Entrepreneurs Who Already Committed to Stop Losing Money to Tech Mistakes
| The most efficient & effective way to manage development teams and projects | |
| 10 training modules | |
| 7+ hours of video trainings & demos | |
| PDF guides, checklists, and templates | |
| Access to a private community made up fellow students | |
| Bonus #1: How to create a tech plan | |
| Bonus #2: Two months of live bi-weekly group coaching | |
| Anytime access to all the content | |
| Free updates as TechSpeak continues to expand and improve | |
| 90-day money back guarantee | |
| Limited time 50% discount for a due to economic uncertainty and the new Corona economy |
Frequently Asked Questions
TechSpeak is an online learning program developed by a seasoned CTO, Nelly Yusupova, where she teaches entrepreneurs the most efficient & effective way to manage development teams and projects…all based on time-tested strategies and methodologies that she uses every day, on every feature, on every project, with every developer.
TechSpeak is a fast-paced, information filled program that will take you from apprehension and trepidation to energized and empowered. It will provide you with a roadmap to avoid costly technology mistakes and provide you with clarity, vision, and the ability to execute consistently on the right strategies…fast-tracking your success and save you years of expensive trial and error.
Whether you're a beginner or a seasoned entrepreneur with a tech team, you will be able to learn a proven roadmap to accelerate your time to market. Every improvement in your process and team communications will have a great impact on your company's efficiency, speed, and bottom line.
All of the course materials including steaming videos, demos, PDF guides, checklists, and templates are within the online member portal so you can participate from anywhere.
Entrepreneurs from around the world have attended TechSpeak. It’s for entrepreneurs at ANY stage of development.
You should attend if you:
- are an entrepreneur, founder, investor, executive, project manager, designer, and even a developer
- need to become more familiar with the latest processes of building Web and Mobile applications
- would like to learn how to outsource your development
- would like to communicate more effectively with your tech team
- are building the team and culture in your startup
- are managing technology projects and time and budget are important to you
Have a Startup idea? This is what you will learn:
- Validate your idea to ensure it is viable and solves a real problem. If you have already validated your idea and know it’s a good one and solves a real problem, you should use the validation process on every feature of every project with every developer.
- Plan, in detail, your entire project so your tech team will know exactly what to do.
- Find the tech team that will help turn your idea into a reality.
Already in a Startup? This is what you will learn:
- Hire the right tech team and create the company culture you want.
- Implement the best lean and agile project management techniques to ensure that you manage your project all the way through to delivery.
- Scale your technology so your Startup can grow effectively and efficiently.
Developer? Designer? Project Manager? This is what you will learn:
- Make your team more responsive to you as your leadership skills will improve.
- Implement the best lean and agile project management techniques to deliver on time and on budget.
- Gain your client’s trust and manage their expectations better.
I created TechSpeak after speaking to thousands of entrepreneurs in my workshops and seminars at conferences across the country and hearing the horror stories about their tech projects getting out of control. I mean $60K, $80K, even a startup who lost $100K of their seed round…that wasn’t an uncommon story.
At first, I blamed the developers and could not understand how they could morally function like this or stay in business!
But the more I dug into it, the more I started realizing that the problem is not always with developers…sometimes…only sometimes…it’s the entrepreneur.
Part of the problem for the entrepreneur is:
- Not knowing the process of building web and mobile applications
- Not knowing how to communicate their ideas so that the tech team will know EXACTLY what to do
- Not knowing how to hire the right tech people
- Not knowing how to manage the project
- Trusting that the developers will take care of everything
- Not knowing the right questions to ask to ensure the right decisions are made for the business and that all of the technology decisions are aligned with business goals.
I created TechSpeak for Entrepreneurs to teach entrepreneurs the skills they need to become more capable and confident entrepreneurs.
Each TechSpeak workshop is designed to help you learn new processes that will prevent you from making
costly mistakes. It doesn’t mean that you won’t make mistakes. Everybody makes mistakes…I make mistakes! But
by knowing the right processes, you will be able to MINIMIZE the damage of mistakes.
Yes! The team that learns together executes with one mind!
One of the biggest benefits of learning the TechSpeak process with your team is that you will all speak the same language and can hit the ground running implementing the strategies that you learn.
Some testimonials:
“I rescheduled surgery and missed an important family function to attend with no regrets. I’m sorry that I didn’t bring my entire staff!”
Susan Perry – CEO, Taylannas
“This is an entire soup-to-nuts workshop of everything you need to know to build a startup. This workshop would be great for the whole team!”
Ivy Eisenberg – Lean Customer Research/UX, Our Idea Works LLC
I am constantly asked to come into a company to “fix the process”.
Often times I find profound inefficiencies or no discernable process at all. Often times the technical teams simply don’t know what they are doing…even if they are good coders, they don’t know process and they don’t like process…they just want to write code.
TechSpeak will ensure that you will be better able to analyze and optimize your process for timely and cost efficient delivery and make it work for you and your business and ensure that you are not at the mercy of your tech team’s “process”.
A few TechSpeak graduates reported to me that they fired their CTO after attending TechSpeak.
Here is what some founders who had technical teams at the time of attending TechSpeak said:
“This seminar would have saved my startup tens of thousands of dollars and more importantly 6 months had I attended it a year ago”
Frank White – COO/CFO at CollegeFrog
“I’m in my 3rd year of my software company, TechSpeak would have saved us close to half a million dollars in delays, development costs, and sleepless nights”
Eric Dosal – Co-Founder of BrightGauge Software
Newbs are more than welcome!
You don’t need technical experience to attend. When I developed the program, I wanted to make sure that all attendees walked away with an entire product development process – starting with validating an idea, though planning & execution, and then how to improving and scale.
Any past experience will help but it’s not necessary. The program is fast paced but I break down each process step-by-step and make sure everyone understands the material…even the newbies.
Get ahead of the curve…it’s time to lead.
According to Gartner, more than 50% of established corporations will be leveraging lean startup techniques by 2021.
If your company is not using Lean and Agile methodologies, you can get ahead of the game and bring these concepts and techniques to your organization. If instead, you’d like to arrange for an in-house training, please contact us.
No, TechSpeak is NOT only for non-technical people. I am pretty sure you will learn a lot, no matter your background!
At TechSpeak, I teach a process that I’ve refined and optimized over many years of working on tech projects and managing technical teams. Lean and Agile methodologies are at the core of my development process, which allows teams to move and innovate quickly and efficiently…getting to success faster.
We’ve had entrepreneurs at every stage in business take TechSpeak – experienced Technologists, software & product developers, and founders with successful exists – they all learned a lot.
See some example testimonials below and you can read more testimonials in the results section.
“Even though I have worked in Technology for years, I learned a huge amount of usable advice that I can apply straight away to improve my latest business. I would recommend this bootcamp to anybody either in or contemplating a startup".
James Sowry
Director, Radix Software
“I have a strong background in software & product development, but I still learned an enormous amount. Even if you are technical and work at a big company, you’ll learn tons of practical & innovative concepts that you can put to use immediately in your organization.”
Ben Vides
VP, Strategy Development at Acceller
“I’m a developer yet I learned a lot of leadership, CEO things at TechSpeak. This workshop is not just for “non-techie” people, it’s also for developers who don’t want to remain “code monkeys” for ever!
Shiva Manjunath
Full stack developer & entrepreneur
“Had I known the information I learned at TechSpeak before, I wouldn’t just have a good exit, I would have had a GREAT exit.”
Josef Ruef
CEO of Verical.com & Mentor at Founder Institute
In module 7, you will have learned how to get a great design for your MVP.
Now you’re going to put it all together and learn how manage the coding of your MVP using Agile Project management.
Good project management is absolutely essential because it provides transparency throughout the project so you can detect earlier when things are headed in the wrong direction.
In this training series, you’ll learn the different agile project management processes that exist and what agile project management process I think is most appropriate for lean startups. You’ll learn all the implementation details and you can just copy the exact process or easily adjust it to your preferences and team structure.
You’ll also learn a lot of other techniques and processes to help you deploy code more efficiently.
No! One of the most frequent comments in the feedback that I’ve received from entrepreneurs who were already in business when they attended TechSpeak is: “I wish I had taken this bootcamp before I started my company!”
Attending TechSpeak pre-idea phase will help you:
- Understand how to identify whether your idea is a Vitamin vs. a Painkiller. If your idea solves a real problem for a segment of a population (Painkiller), you will have an easier time convincing users to to pay for your product, which is an issue a lot of entrepreneurs struggle with.
- Become familiar with all of the concepts and processes and help you get comfortable with them, so when you’re ready to implement your idea, you will know exactly what to do and avoid most of the mistakes that entrepreneurs who don't know this process make.
At TechSpeak, you will learn a lot of new concepts, terminologies, technologies and processes.
It will certainly help you think differently and on a whole new level.
It will shift your thinking and shorten your timeline toward success.
So get ready to grow and have shifts in the way you lead, think, and work.
We’re confident that if you follow and implement every one of the 10 steps in the process, you’ll get enormous benefit from this experience. And we’re happy to back that up with our 90 day money back guarantee. See our refund policy for details.
Absolutely! Please book a call with Nelly by clicking here.