I had the pleasure of speaking with Rob Oliver of the Learning from Smart People Podcast about how to become a technology creator.
Many entrepreneurs use apps and technology in running their business but I make the case for why now is the time to think about creating technology to serve customer needs.
Here are the highlights of the conversation:
1
Why people are uncomfortable with or have fear of technology
2
Ways to "learn the lingo" and become educated about technology
3
Why the cost of creating technology has been coming down
4
How to create technology without any coding
5
Becoming a technology provider instead of a technology consumer
6
How to do all this as a non-techie

Find the problem first and then build a solution in small increments and iterate to success.
Did you know that 90% of startups fail — and for non-technical founders, the failure rate is even higher? Many spend tens (or even hundreds) of thousands of dollars trying to build tech products, only to get scammed by developers, experience endless delays, or end up with a product that doesn’t work.
I’ve spoken with thousands of entrepreneurs who have faced devastating losses:
- "I had two dev shops take my money without delivering."
- "I went through two CTOs before finding the right one."
- "I wasn't a great tech leader (or a leader at all) and had to get tech leadership coaching."
- understand the entire technical process
- help companies recognize red flags early
- minimize technology mistakes and
- cut their product development costs by as much as 50%.

TechSpeak was an incredible experience. I've done a 4 month accelerator course before, but 80% of the things I was taught, I was learning for the first time.

Sabrina Noorani
Founder of ClearForMe